inbound marketing

Inbound marketing is a marketing practice that aims to capture leads and customers via content creation, search engine optimization, and social media marketing. It’s is a holistic and data-driven approach. Unlike traditional marketing (commercials, cold calls, magazine ads, billboards, etc.), inbound marketing attracts customers by employing a single principle: Bring your customers to you by creating content specifically designed for them thanks to the proven methodology. At OB I Marketing & Communication, we are certified in Inbound Marketing.

Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.